Yamamay is a world renowned brand with the female consumer as its main target. We create and distribute underwear, nightwear, beachwear and beauty products throughout the world, via a network of directly-owned and franchise stores. In addition we also sell highimpact glasses, shoes and bags in our flagship stores in Italy and abroad. Our mission is “to enter into the heart of every Yamamay woman” making the store an emotional and engaging environment, a parallel world where the consumer can fully benefit not only from our products’ excellent quality/price ratio, but also from the “added value” represented by the desire to escape from the cliches of everyday life, to differentiate oneself from standardized choices by purchasing striking articles.