Since its first collection, the objective of the brand has always been to deliver a good, fashionable product. The American inspired brand, in 2013, the women’s spin off Alcott Los Angeles, is now running together with Alcott. The collections by Alcott and Alcott Los Angeles, are located in the main shopping district of the most important Italian cities, as well as the main malls all over Italy. The stores itself, are today one of the greatest investment for the company, as well as being the added value to the brands, among the main Italian players in the fast fashion business.