You look so Cool.

New Balance was born in Boston in the early 1900s as a manufacturer of arches and plantar supports. He specialized in a sports company around the 70s, and has grown to become one of the most important world leaders in the sector today. Its philosophy derives from the fact that a superior quality product sells much more for its characteristics and technical qualities, than thanks to a sports celebrity who wears it and promotes it for a fee. This is the choice made in the 90s, and never denied. For over 100 years the company has continued to make high quality sports shoes, faithful to the original values ​​of “Integrity”, “Teamwork” and “Total consumer satisfaction”.